Session Description:

Blogging and social media tools work hand-in-hand to promote special events. This session will explore the partnership between a venue, event organizers and a local blogger to promote performance arts events on Pittsburgh’s Northside. Learn how this partnership grew organically out of a shared appreciation for drag and burlesque with appeal to a wide audience. Hear first hand from the performers about how their own use of social media was enhanced by working with a social media sponsor.

With some advance planning, social media can be leveraged into the event to benefit everyone. One example is incorporating social media “check-ins” and touts in the emcee patter for an event – much like saying “Don’t forget to tip the barstaff!”

Sue Kerr, Pittsburgh Lesbian Correspondents and SueCat Social Media
Kevin Saftner, co-owner James Street Gastropub and Speakeasy
Andrea Varela, producer & founder of Velvet Hearts Burlesque Performance Troupe
Kierra Darshell, Pittsburgh’s First Lady of Drag and founder of Pittsburgh Drag Brunch


1. How performance venues (and other spaces) can work with performers and show producers to coordinate social media for one-time or ongoing collaborations.
2. The value add of working with a social media sponsor to create and manage content for events, including structuring social media sponsorships as more than a sponsorship level.
3. Tools and tips to manage collaborative projects across different levels of experience and social media savvy.


Sue Kerr