Podcasting – The Behind the Scenes Look – This is a presentation that goes over some key differentiators between Blogging and Podcasting. It shows where podcast downloads are coming from. It goes over the secrets of iTunes podcast store and how it works. And it goes over what are real world stats for downloads and where you show ranks.

What are three key takeaways attendees will learn from your session?
1. Understanding why it is important to Podcast if you want to stand out from your peers.
2. Where downloads are coming from.
3. How to optimize your podcast for iTunes
4. What to really expect for downloads.

Lead by:
Rob Walch

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