With so many kind of social media and online networks, is good ol’ blogging still useful for business? Yes! This session, intended for independent professionals and business owners, will cover the basics of why and how to create a blog for business, and then how to go beyond the basics to make something amazing. Why blog, how to start, where to find content, how to connect it with other marketing and business processes, and where to find help (especially free resources).

Cynthia Closkey helps businesspeople get the most out of the Internet. She is president of Big Big Design, a web communication firm based in Butler, PA. Her company designs and builds websites, creates and implements online strategies, creates engaging and effective user experiences, and works with companies to integrate online and offline marketing and communications.

With three degrees from the Massachusetts Institute of Technology and years of experience at high-tech companies across the country, she brings together skills in marketing strategy, UI design, communications, product design, business process improvement, and management.

A native of Butler, PA, Cindy is a member of the board of Butler Downtown, a locally run revitalization project. Cindy is also passionate about the arts. She has blogged and helped promote social media events for the Pittsburgh Symphony Orchestra and regional theater companies, including the Pittsburgh Public Theater.

In 2010 Cindy has been honored as an influential Woman in Media by the Women and Girls Foundation of Southwest Pennsylvania.

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