The Most Powerful Tool in Your Belt

What is the most powerful tool in your belt?  Although this question is obviously subject to interpretation, I am going to have to go with my handy-dandy mobile device. Think about it.  We carry around more computing power and connection to the world around us in our pockets than a […]

It’s Okay to KISS in Business

First, let me clarify the difference between “kiss” and “KISS.”  And, no, the latter is not an emphasis of the former.  Obviously, if you’re kissing someone in business it is inappropriate.  Don’t do that.  However, the second is an acronym for “Keep it Simple, Stupid.”  While I’m not necessarily a […]

Boundaries – Yes, You Need to Define Them

I recently hosted a panel discussion with Podcamp Pittsburgh where the discussion was social media and politics.  Our panelists included a political blogger, an internet radio host and former council member, and a current Chief of Staff running to fill the soon-to-be-vacated seat occupied by her boss who will not […]

Sensational Media Isn’t Always Good Media

Every company has its own voice – generally as an extension of the owner or board’s views and opinions.  In working with the multiple clients that we do, we can see the varying voices of our clients through their media content.  Whether it is their social media, blog posts, podcasts, […]

You Can’t Please Everyone – So Stop Trying

As a business owner, it’s natural for you to want to try to appeal to as broad an audience as possible.  After all, the more people you reach the more possibility there is to convert, right?  Although this concept seems like a good idea, you still need to approach it […]

Prepping Your Podcast – Not Just The Tech

You’ve got the BEST idea for a new podcast. You’ve reviewed all the tech information. You’ve purchased a great microphone. You’ve got some great editing software that you’ve tinkered with. And, you’ve got a great podcast host lined up. You’re all set to do it! You’re going to record your […]

What’s Keeping You From Starting Your Project?

Last week, we talked about how to keep content regular for your blogging, podcast, or social media project.  This week, Mike Sorg taught a bootcamp session on developing your podcast.  The session was a general discussion about some of the tips and tricks he has learned in his 10+ years of […]