It’s Okay to KISS in Business

First, let me clarify the difference between “kiss” and “KISS.”  And, no, the latter is not an emphasis of the former.  Obviously, if you’re kissing someone in business it is inappropriate.  Don’t do that.  However, the second is an acronym for “Keep it Simple, Stupid.”  While I’m not necessarily a […]

You Can’t Please Everyone – So Stop Trying

As a business owner, it’s natural for you to want to try to appeal to as broad an audience as possible.  After all, the more people you reach the more possibility there is to convert, right?  Although this concept seems like a good idea, you still need to approach it […]