Session Description:

Blogging and social media tools work hand-in-hand to promote special events. This session will explore the partnership between a venue, event organizers and a local blogger to promote performance arts events on Pittsburgh’s Northside. Learn how this partnership grew organically out of a shared appreciation for drag and burlesque with appeal to a wide audience. Hear first hand from the performers about how their own use of social media was enhanced by working with a social media sponsor.

With some advance planning, social media can be leveraged into the event to benefit everyone. One example is incorporating social media “check-ins” and touts in the emcee patter for an event – much like saying “Don’t forget to tip the barstaff!”

Panelists
Sue Kerr, Pittsburgh Lesbian Correspondents and SueCat Social Media
Kevin Saftner, co-owner James Street Gastropub and Speakeasy
Andrea Varela, producer & founder of Velvet Hearts Burlesque Performance Troupe
Kierra Darshell, Pittsburgh’s First Lady of Drag and founder of Pittsburgh Drag Brunch

Takeaways:

1. How performance venues (and other spaces) can work with performers and show producers to coordinate social media for one-time or ongoing collaborations.
2. The value add of working with a social media sponsor to create and manage content for events, including structuring social media sponsorships as more than a sponsorship level.
3. Tools and tips to manage collaborative projects across different levels of experience and social media savvy.

Presenter:

Sue Kerr