Session Description:

MailChimp is a powerful email marketing tool that can be used for far more than just a traditional newsletter. With tools like grouping, RSS-campaigns, and autoresponders, MailChimp can be used to build your list and communicate with your tribe in many ways. Many people don’t realize the full range of options available with MailChimp, for a much lower monthly fee than some of the more expensive email marketing systems.  I’ll also show you some best-practices to help keep your subscribers from getting confused and keep them interested in your content.

Takeaways:

1. Personalize your signup forms.
2. Integrate MailChimp with your WordPress website and other services.
3. Set up some basic campaigns and automation sequences.

Presenter:

Terri Orlowski