Social Media for Industry – Strategies and Success Stories
Pittsburgh has become a vibrant diverse city but still has strong base of industry and manufacturing. The session will describe social media best practices that are appropriate for industry and B2B and will also detail some success stories from southwestern PA manufacturers using social media to engage with B2B customers and grow their business. Social media is a way for these regional companies to engage with their customers in new ways but it is also helping the young adults realize that manufacturing can be exciting and hold plenty of opportunities.
What are three key takeaways attendees will learn from your session?
1). Learn how social media for industry and B2B (business-to-business) is different than B2C (business-to-consumer).
2). What are some best practices and strategies for B2B social media marketing success.
3). How are some regional manufacturers using social media successfully.