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Social Media Crisis Management 101
Social Media Crisis Management 101
Social media enables a global dialog between brands and consumers…but sometimes, things go wrong. When issues ignite on social media, brands need to have a plan in place to quickly engage in the conversation and control the backlash. Brands who respond quickly, with sensitivity and transparency, can turn a social media crisis into an opportunity to win brand advocates.
In this session, you will learn how to cover your…bases in social media, and position your brand for success if (when) the worst should happen.
What are three key takeaways attendees will learn from your session?
1. Key elements of a social media crisis communications plan.
2. Breath deep and dive in: how to engage when the sky is falling.
3. Examples of social media crisis responses – the good, the bad, and the ugly.
Lead by:
Diane Walter
@walterama
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