Rules (and Myths) of Engagement
The word “engagement” seems to be the latest buzz word around social media these days. You want your customers/readers to be engaged with your content. But what does that mean? How does it work? Or, more importantly, how doesn’t it work? I’ll go through some of the basic “rules” of engagement, helping you unpack the jargon and learn strategies on how to make it work for you and your business.
What are three key takeaways attendees will learn from your session?
- The Catch: There really aren’t any “rules” for engagement. There are, however, many suggestions and recommendations that you should follow and try. Come up with a thought-out plan, stick with it for a set period of time, measure results and then try again. What works for one company might not work for you and vice versa.
- Variety: Different types of posts have different reactions on different forms of social media. What gets people talking on Twitter may not do anything on Facebook. I’ll explain why you should consider different strategies for each type of social media … and why not every form of social media is crucial for everyone.
- Be Strategic: Having a content strategy is important. Scheduling posts (if done properly) is not a bad thing. Having the right person handling your accounts is critical. If you’re not getting the engagement you want, it may be that one of these things (or something else) is missing in your strategy.