You Can’t Please Everyone – So Stop Trying

As a business owner, it’s natural for you to want to try to appeal to as broad an audience as possible.  After all, the more people you reach the more possibility there is to convert, right?  Although this concept seems like a good idea, you still need to approach it […]

Blogging, Blogging, Blah

Blogging is like running a marathon. Yes. Wrap your heads around that for a moment. Now, let me explain. A marathon is a race – a 26.2 mile race. It is most definitely not for the weak or ill-prepared. It requires training. It requires dedication. A few runners I’ve met […]

Tag – You’re It

We’ve all heard about the importance of tagging your content. But, what does that really mean? A simple definition is that tagging is a way of assigning a keyword or phrase that can organize content. If you have articles, photos, videos, or other types of media files that you want […]

Prepping Your Podcast – Not Just The Tech

You’ve got the BEST idea for a new podcast. You’ve reviewed all the tech information. You’ve purchased a great microphone. You’ve got some great editing software that you’ve tinkered with. And, you’ve got a great podcast host lined up. You’re all set to do it! You’re going to record your […]

The Answer Is A Content Calendar

If the answer is a content calendar, what is the question? Well, we’re glad you asked. There are a few problems that a simple content calendar can easily solve! 1. Blogging: Whether you find yourself struggling with content for a regular blog, such as the one we’ve recently dusted off […]