Treat Your Website Like Your Online Office

We’ve all been to those websites where you’re not really sure what the message is the company is trying to get across.  Maybe you clicked a link to an article and find yourself on a page with more clickbait than actual text.  Perhaps you are trying to locate an address […]

The Most Powerful Tool in Your Belt

What is the most powerful tool in your belt?  Although this question is obviously subject to interpretation, I am going to have to go with my handy-dandy mobile device. Think about it.  We carry around more computing power and connection to the world around us in our pockets than a […]

The Power of Live Streaming

I recently assisted a local politician with a live stream event for a community outreach program to introduce the candidates to the community.  The event was organized by a friend of mine who is seeking re-election to the position she currently holds in her local community.  When asked if I […]

It’s Okay to KISS in Business

First, let me clarify the difference between “kiss” and “KISS.”  And, no, the latter is not an emphasis of the former.  Obviously, if you’re kissing someone in business it is inappropriate.  Don’t do that.  However, the second is an acronym for “Keep it Simple, Stupid.”  While I’m not necessarily a […]

Boundaries – Yes, You Need to Define Them

I recently hosted a panel discussion with Podcamp Pittsburgh where the discussion was social media and politics.  Our panelists included a political blogger, an internet radio host and former council member, and a current Chief of Staff running to fill the soon-to-be-vacated seat occupied by her boss who will not […]

Sensational Media Isn’t Always Good Media

Every company has its own voice – generally as an extension of the owner or board’s views and opinions.  In working with the multiple clients that we do, we can see the varying voices of our clients through their media content.  Whether it is their social media, blog posts, podcasts, […]

When Do You Need A Social Media Manager?

One of the best things about the internet is that it can connect you with the world – by simply clicking a button.  Think about it.  There used to be a time when the only way people could interact with someone from a distant land was by traveling days, weeks, […]