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You’ve decided to move forward with your new project. Now, you need to figure out how you want to present that project. Do you want to write? Would you prefer an audio version? How about video? With so many options available, it can be daunting to figure out which will work for you and your particular message.

As indicated in last week’s post, there are many ways and resources available. Here are some pros and cons for each:

1. Blogging:
Blogging works well for those who are looking for a slightly less involved task. It is the least daunting compared to podcasting and video streaming. It’s also the less tech-heavy as it doesn’t require anything more than a computer – or even a phone or tablet. It’s the easiest for formulating your thoughts while you’re working on it. Take, for instance, that I’ve already moved and deleted some words and sentences while I’m writing this. It’s a little easier to do with writing than it is to do while live recording audio and video.

The downside for blogging is that people have to read the content you’re producing. It’s not as engaging as something that utilizes sight and sound. While you can certainly add some photos and visual content to blog text, it’s just not the same as what you have for audio and video integration.

2. Audio Podcast:
Audio podcasting is a great way to reach your audience. It is, after all, the initial inspiration for Podcamp (i.e. PODcasting CAMP). Many commuters listen to pocasts while they travel to and from work. Many people listen to podcasts instead of radio. Podcasts are a great way to get content at your leisure. If you’re considering starting a podcast, it’s a great way to engage your audience in a more interactive aspect than blogging.

There is however, a downside. For starters, while you can certainly podcast from your mobile device – many podcasters use more advanced tech. You don’t need thousands of dollars for a top-of-the-line recording studio, but spending money on a decent microphone and some basic audio editing software is handy. Audio editing also takes a little more knowledge than writing a blog. If you are not an audio editor, you can certainly upload your audio as-is. However, a refined podcast is easier for your listeners to consume.

3. Video:
Video is one of the easiest ways to engage with your audience. For starters, video catches your eye and can be more stimulating for your audience. With some basic video editing skills, you can also add in custom images and banners with your logo, name, website, etc.

The hard part about video is being able to manage content on the fly. If you’re doing live video through something such as Facebook LIVE, you want to try to be aware of your presentation. Engaging with audio is one thing – it’s not like you’re looking at your audience. Oh, that’s right. With video, you ARE looking at your audience. Editing video is also a little more complicated than editing audio. Not only do you have to make sure the audio sounds right, you want to make sure it jives with the video feed. You don’t want your finished product looking like a foreign film that’s been dubbed.

Now that we’ve laid out some of the pros and cons to help you make your decision, don’t be afraid to jump into podcasting and video as an option. The great part about our community here with Podcamp is that it is just that – a community. We have plenty of resources to help you learn how to do these things. We’d love to see you at one of our community events at the Beechview Library. And, we’d also love to see you at this year’s main event this fall!

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