Tammy Terwelp (@wesatammy)
The beauty of podcasting is that anyone can do it. The problem with podcasting is that anyone can do it. There are a lot of podcasts out there. What can you do to stand out and gain fans? What program elements make for a good podcast and how should you structure it to keep your listeners listening? I’ll talk about what content elements you need in your podcast to make it successful and how to approach public radio people about working with you or distributing your content (if you want that). It doesn’t matter if your podcast is about the history of Pittsburgh architecture, beauty tips for over 65s or cappuccino foam designs – all great content follows a similar path.
I have been in public media for nearly 20 years and am currently the Director of Content & Programming for 90.5 WESA here in Pittsburgh. I’ve spent the bulk of my career at WBEZ Chicago. The drive to do something new with this medium is in my blood. I believe we are on the edge of the next golden age of “radio” – not through the airwaves and not content that one person decides is relevant. A new media stream is emerging and I want to help people deliver stories that resonate.
How to organize your content to produce the best-sounding show to keep listeners listening.
What elements does my podcast need to be successful programmatically?
What content directors are looking for (if you want to go that route) and why getting your podcast sounding professional matters.